Success Story

How NocNoc Achieved 10% Higher Conversion and >200X ROI in Just Months with Insider

Web Personalization
Predictive Audience
Smart Recommender

>200X

ROI

10%

uplift in sitewide CR

58%

increase in CR from gamification

Industry

Retail – Home
& Furniture

Themes

Personalization

Conversion Optimization

Channels

Web Personalization
Predictive Audience
Smart Recommender

Solutions

Web Personalization
A/B Testing
Segmentation

Insider’s personalization and segmentation capabilities have been a game-changer for us. We saw a direct impact on business-critical metrics like conversion rate and user retention. The ability to deliver tailored experiences to our diverse user base has helped us drive meaningful engagement, maximize ROI, and realize a staggering >200X return on investment.

Phanthila Tipthongdee

CRM & Personalization Manager

Executive summary

NocNoc, Thailand’s leading online home and furniture marketplace, partnered with Insider to overcome the challenges of a competitive digital landscape. Leveraging Insider’s AI-powered personalization, segmentation, and real-time engagement tools, NocNoc drove a 10% uplift in website conversion rates and achieved substantial improvements across multiple user segments. These results were realized within months of integration, establishing NocNoc as a leader in digital customer experience in the home improvement sector.

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About NocNoc

NocNoc is an innovative online marketplace in Thailand specializing in home products, improvement materials, and related services. Founded in 2019 by BetterBe Marketplace Co., NocNoc connects consumers with furniture, décor, appliances, and more. The platform’s mission is to simplify home renovation and decoration through a comprehensive, user-friendly digital experience powered by AI-driven personalization.

Why Insider?

NocNoc selected Insider to elevate its digital shopping experience with personalized content and actionable insights. By consolidating customer data from CRM, website, mobile app, emails, and POS systems into a unified view, Insider empowered NocNoc to analyze user behavior and create precise customer segments. With Insider’s robust suite of tools, NocNoc was able to personalize landing pages, conduct A/B testing, and optimize engagement strategies—leading to increased conversion rates and an exceptional ROI exceeding 200X.

USE CASE #1

Driving a 10% Uplift in Website Conversion Rate with Real-Time Personalization

The challenge

NocNoc needed to boost engagement and conversion rates in a crowded digital market. Despite growing site traffic, many users browsed without purchasing, impacting ROI. The vast product range made it difficult to encourage larger baskets and meaningful transactions.

The solution

Insider’s marketing automation and onsite personalization modules enabled NocNoc to deliver real-time, tailored recommendations and content. By tracking user behavior and targeting shoppers with relevant messaging, NocNoc guided users toward additional purchases and higher engagement.

The results

10%

uplift in sitewide conversion rate within months

>200X

return on 

investment

USE CASE #2

Increasing Retention of Anonymous Users through Segmentation

The challenge

NocNoc needed to address two key issues: a large portion of users arrived from social, paid, and organic channels but remained anonymous, making it difficult to personalize engagement and optimize their experience. At the same time, NocNoc wanted to personalize the website experience for different
user segments and optimize landing pages for higher conversion, all without requiring
extensive technical development.

The solution

Insider’s platform provided a unified solution with real-time data collection and advanced segmentation, allowing NocNoc to group users by location, interest, and behavior — even anonymous ones. With personalized messaging and targeted campaigns, they boosted retention. Using ready-made templates and experiments, they quickly personalized landing pages and showed relevant products, all with minimal development effort.

The results

58%

CR uplift from a mobile scratch coupon

36%

CR uplift from notifications

>20%

CR uplift from purchase progress banners

Summary

With Insider’s advanced personalization, segmentation, and A/B testing, NocNoc transformed its digital customer journey.
The partnership drove measurable uplifts in conversion, engagement, and retention, achieving >200X ROI and positioning NocNoc as a digital leader in Thailand’s home and furniture market.

Looking ahead

NocNoc is planning to tap into the unified customer data within Insider’s CDP to expand personalized customer journeys across additional channels. Their next steps include leveraging this data to deliver seamless, targeted experiences on Eureka, WhatsApp, and SMS, ensuring consistent and highly relevant engagement beyond the website.

Favorite feature

Customer Segmentation

NocNoc’s favorite feature is Predictive Audience, which enables the brand to identify and target high-value segments with precision, driving engagement and maximizing conversions.

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