Nissan India achieved a 21% conversion rate using Insider One’s custom segmentation capabilities

About Nissan India

Nissan Motor India Pvt Ltd (NMIPL) is the wholly-owned subsidiary of Nissan Motor Co. Ltd Japan. Founded in 2005, the company produces innovative and exciting products for the hatchback, MUV, SUV, and sedan markets in India. Nissan and Datsun are among their brands. Nissan and its global alliance partner Renault signed a memorandum of understanding in February 2008 to set up a manufacturing plant in Oragadam, near Chennai, with an investment of 45 billion INR over seven years. The Renault-Nissan alliance plant was inaugurated in a record time of 21 months after its groundbreaking ceremony in June 2008.

Looking Ahead

Nissan India is planning on expanding the scope of Insider such that their existing CRM solution will be replaced entirely by Insider. The company is also planning to integrate their after-sales and ownership journeys on the platform. Nissan India’s relationship with Insider is growing stronger and stronger, and they expect it will continue to grow as it is based on mutual commitment.

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