Success Stories

How Mothercare increases lead generation on their mobile website

Download PDF
Download PDF

Using Insider’s Message Box powered by Amazon Web Services (AWS), carefully designed for the mobile web, we created several lead generation overlays and results were astonishing.

99.79

%
uplift in sign ups Lead generation overlay

12.46

%
uplift in conversion rate Conversion trigger

About Mothercare

Mothercare is a one stop shop for parents-to-be and their little ones. It is a British retailer which sells all kinds of amenities and apparel for parents-to-be, newborn babies and kids upto age of 8. Established in 1961, Mothercare has expanded and operates in more than 45 countries.
Struggles with Lead Generation

Mothercare wanted to improve their lead generation rate on their mobile website as they saw that mobile web is one of the key areas where there was a high scope for improvement.

A lower lead generation rate directly affected the revenue generated by Mothercare.
For any online business, it’s a crucial number, as it also shapes the direction of the the business. Lower number of leads, mostly lead to less revenue and operating income for a company.

Leads Saw a 99% Uplift

These signups helped mothercare by providing them a way to tie visitors to their lead nurture program. The Message Box shown on the product pages of their mobile website delivered quick and effective results. It also mitigated the additional steps any visitor would have to take to sign up for a new account or subscribe to Mothercare’s newsletter.

Just to put it in perspective, Mothercare saw a humongous uplift of 99.79% in new signups and even their conversions saw a considerable improvement of 12.46% uplift with the usage of Insider’s mobile web Message Box.

Schedule your personalized demo.