Success Stories

MATY lifts average order value by 6% with the help of AI

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The eCommerce team has become much more data-driven, and the team as Insider is always pushing us toward a culture of continuous improvement.

14.51

%
conversion rate uplift Social proof

6.69

%
increase in average order value Smart recommender

9.69

%
uplift in incremental revenue Smart recommender

About Maty

“Love, Create and Serve” is the motto that drives MATY. MATY is a leading French Watchmaker and Jewelry manufacturer, founded in 1951. The company operates 35 stores and an ecommerce website MATY.COM with more than 16 million visits each year. As a trusted brand with a large opt-in email database, MATY needed to find a new communication channel to communicate with their customers and to retain them.
Looking Ahead

Going forward, MATY will look to Insider’s powerful AI-backed segmentation and personalization capabilities to create unique customer groups, who can then be targeted with cross-selling campaigns. The jewellery major is also looking at improving lead-generation, using Insider’s tools, in a bid to expand new product communication.

The brand plans to continue optimizing the AOV metric as well as onsite engagement, while also looking to improve its retention strategy, boost repeat purchases, drive loyalty, and enhance Customer Lifetime Value (CLV) by delivering individualized customer experiences.

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