Success Stories

Nayomi increases average order value and conversion rates with onsite optimization

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We've been using Insider for about a year with seven of our brands. Insider’s growth consultants give us invaluable technical expertise to grow quickly.

16.54

%
increase in average order value Recently viewed items widget

15.80

%
conversion rate uplift AB test

About KOJ

KOJ is a multichannel retailer with a mix of franchise and private label brands. The company has built successful private labels, including Nayomi, Mikyaji, and Mihyar, the GCC’s leading label brands. KOJ has over 650 stores, primarily in Saudi Arabia, with a presence across the entire Gulf and Morocco. Its largest brand, Nayomi, is among the global top five lingerie brands—and the largest lingerie brand in the Middle East. Nayomi is a private label brand KOJ developed from scratch successfully and built exceptional customer loyalty.
Looking Ahead

Soon, Nayomi will explore Insider’s journey orchestration tool, Architect, to bring personalized multichannel customer journeys into their marketing mix. Nayomi also hopes to enhance their onsite experience with automated web push and predictive segments to deliver truly individualized experiences to each customer. 

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