Success Stories

KFC boosts conversion rate uplift by 5+%

Download PDF
Download PDF

About KFC

Based in Louisville, Kentucky, KFC Corporation is the world’s biggest chicken restaurant chain, specializing in Original Recipe, Hot & Spicy, BBQ Honey Wings and Zinger Burger. More than 12 million customers are served at KFC restaurants every day, in 110 countries around the world. KFC’s menu includes the Original Recipe chicken – made with a secret blend of 11 herbs and spices that Colonel Harland Sanders created more than half a century ago. Customers around the globe can also enjoy more than 300 other products – from Buffalo Wings in the US to Cod fish burgers in China.

About KFC Hong Kong

KFC arrived in Hong Kong in 1985. Managed by Birdland Limited since 1997, it has over 60 branches throughout the territory, with a team of more than 3,000 employees. It serves over 1.5 million customers each month. Out of the menu offered, the Original Recipe, Hot & Spicy, BBQ Honey Wings, Zinger Burger, Mushroom Rice and Egg Tart are the most popular KFC offerings.

What Insider Did
Shifted KFC’s hygiene message to the bottom of the screen, so that: 
 

1) Users were still able to see the alert without it hindering their browsing experience.

2) Prioritize the booking widget, so that it is not affected by other messages.

Digital transformation is crucial for KFC in the Asia Pacific region to ensure resiliency, sustainability and continued consumer demand for its products, post-COVID-19.

KFC continues to focus on its strategy of digital innovation, in order to implement ways to improve its conversion rates. Unpredictable stay-at-home restrictions have made it even more crucial to build strong customer loyalty and continue driving purchases.

Schedule your personalized demo.