IRVINS Records a 64.4% CR Uplift Using Insider One’s Personalization Tech

About IRVINS

IRVINS Seafood Restaurant was first established in 2008 in Singapore and was best known for great tasting yet affordable live crab dishes – especially the signature Salted Egg Crab with its creamy flowing golden sauce. The owners began experimenting with many new dishes, eventually leading to the creation of the totally unique sweet and savory snacks: the salted egg fish skin and salted egg potato chips. 

In 2014, IRVINS Salted Egg was born and eventually became a household name synonymous with Salted Egg not just in Singapore but also in the region. With their strong focus on international expansion, IRVINS has helped put Singapore on the global snacks map!