Success Stories

How ICI PARIS XL Achieved +110% CR Uplift Using Onsite Personalization

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86.49

%
AOV uplift

46

%
reduction in bounce rate

110

%
conversion rate uplift

About ICI PARIS XL

ICI PARIS XL was founded in the late 1960’s in Belgium by Mr. and Mrs. Brenig who had a passion for perfume and beauty products. The name ICI PARIS XL means ‘This is Paris and the XL in the name refers to the location of the company’s first store, which was located in Ixelles (pronounced XL), a neighbourhood of Brussels.

ICI PARIS XL’s vision was to make French beauty products accessible to everyone. The concept soon kicks off and more stores open across Brussels, Belgium and neighboring countries follow. 

The A.S. Watson Group, which is now the label under which ICI PARIS XL operates, is currently the largest Health & Beauty Retailer in the World with more than 15,000 stores, in 2002. ICI PARIS XL grew rapidly and currently has 290 stores in Belgium, Netherlands and Luxembourg.

Executive Summary

ICI PARIS XL wanted a platform that would enable them to optimize conversions and enhance website experience for its customers. They were also looking for a tool that would help them communicate with their users efficiently with a shorter Time-To-Market for faster execution.

ICI PARIS XL was impressed with Insider’s Time-to-Market process and powerful tools focused on optimizing engagement metrics such as conversion rate and AOV. Insider’s panel also provided them with insights into campaign performance and easy tracking of results. The company had a smart recommender in place but was not seeing the results they wanted, so they switched to Insider. 

One of the primary factors that influenced ICI PARIS XL’s decision to go with Insider was their stringent privacy policy which Insider passed. Insider also has a deep understanding of the beauty & cosmetics industry coupled with proven results and a clear approach to drive incremental revenue. ICI PARIS XL also took into consideration Insider’s ISO certification and ease of integration.

Looking Ahead

ICI PARIS XL will continue using Insider to improve and optimize key metrics along the funnel such as conversion rate, AOV and reducing bounce rates. The brand will also explore ways to see how they can better leverage existing products to deliver more accurate experiences to their customers.

ICI PARIS XL will look to explore more of Insider’s recommendation capabilities with Smart Recommender in a bid to drive more value to the customers and optimize engagement onsite.

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