Success Stories

How Insider One helped Hypermart increase their email open rates

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About Hypermart

Hypermart is a hybrid department store and supermarket chain established in 1986. The chain sells food, household supplies, and electronics at affordable prices. Today, Hypermart has expanded to 200+ stores across Indonesia and keeps growing. 
Executive Summary

Hypermart adopted email marketing to build deeper relationships with their customers and prospects. However, they found a significant percentage of their contacts received Hypermart emails in their spam folders. Equipped with this information, both the Insider and the Hypermart teams came up with email marketing training, contact database cleansing, and other solutions to improve Hypermart’s email marketing success. Using Insider tools and strategies, the Indonesian supermarket and retail juggernaut saw an uplift in their email open and click-through rates.

Hypermart’s Journey with Insider

Email is a powerful marketing channel companies can use to build relationships with their customers. Recognizing this, Hypermart wanted to find a partner that could deliver personalized emails to millions of their customers at scale. 

With a handful of tech vendors proposing their email solutions to the Hypermart team, the features within Insider’s email products such as segmentation, A/B testing and stripo editor stood out alongside the team’s professionalism and knowledge. 

After the initial meeting with Insider, the Hypermart team had further concerns about integration time and complexity. Seeing Insider’s continuous support throughout onboarding, they experienced a quick and hassle-free integration.

Up Next for Hypermart & Insider: Mobile App Solutions & Architect  

Hypermart and Insider have been partners for two years—in that time, and Hypermart has witnessed remarkable results. Given the partnership’s success, the hybrid supermarket and retail chain will use Insider’s mobile app solution to support their newly developed loyalty program app and has plans to integrate cross-channel experiences into their marketing mix with Architect, Insider’s customer journey orchestration tool. 

 

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