Success Stories

HalloBumil : A Growth Retrospective with Insider One

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To start off, could you give us a little bit of background on HalloBumil?

HalloBumil is a parenting application that targets pregnant women with easy to understand information about pregnancy on any level. As a health-parenting application that focuses on pregnancy, we aim to offer our users with the most credible articles and tips from our team of doctors. Furthermore, we also offer our users with a timeline that enables them to monitor their pregnancy and the information regarding it. We are a part of Klikdokter group – a leading healthcare application in Indonesia and therefore, we are known to be Indonesia’s leading parenting application.
What prompted you to choose Insider?

As a leader in this industry, we are fully aware of the strengths and weaknesses that our application has. Hence, when we saw the alarming rates of returning users and uninstalled apps were, we decided to do something about it.

Prior to meeting with any technology partner, we laid down a list of requirements that we needed from our partner. As we strongly believed that through this detailed prerequisite, our partners will be able to assist better in maintaining our position in the market.

In terms of services, we knew that we want a partner that has a local support team while still possessing a global quality of service. While in terms of products, we want our partners that are able to offer us push capabilities – as we want to provide our users a unique experience and also show them the value and the quality of the product that we have.

There were other vendors that offer the same assistance as us, but what about Insider that stood out?

Like I mentioned before, there are two important factors that become the key indicator for us while choosing a vendor. We wanted a technology partner that was able to offer us a great local support team and strong mobile application capabilities that will enable us to achieve our targets.

During our research, the team at Klikdokter suggested that we should look into Insider. They spoke highly of the level of professionalism and care that they received from Insider’s team while working together and then we decided to explore this partnership.

After meeting with the Insider’s team regarding the challenges that we were facing, we were drawn to their attentiveness and the level of expertise that they brought to the table and after a few meetings with them, we knew that they understood our problems deeply.

That is where we realized that Insider will be the most suitable technology partner for us to tackle our challenges, achieve our targets, and maintain our positioning in the market. Even after signing them, they were still giving the same amount of support and enthusiasm in attending to our needs like they were in the initial steps.

Providing Users with An Unparalleled Journey

We are excited to continue working with Insider so that we could show our users the value that our products have to offer them.

Currently, we are in the process of creating more daily automation strategies in which we’ll be targeting our users that are in the pre and post-pregnancy state. Additionally, we are also looking forward to adding a survey feature into our application for getting better insights on the user journey to provide better solutions.

With that being said, giving our users the utmost experience has been our main goal and we know that our partnership with Insider will help us achieve this.

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