Forum Sport drives +6% revenue growth with Al-powered segmentation

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About Forum Sport

Forum Sport is a large sports material retailer in Europe, with more than 50 stores. A part of Eroski Group, it’s one of the biggest sports equipment brands in Europe. Forum Sport is expanding with the aim of promoting the spirit of sport, and to make sports more accessible and bring it closer to society. The company operates a European online store, mainly available to Western European markets like Portugal, UK, France, Italy, and Germany.

Looking Ahead

Going forward, Forum Sport will incorporate Insider’s AI-backed segmentation and personalization capabilities to implement individualized end-of-year campaigns targeting Black Friday, Winter & Holiday season shoppers.

The brand plans to continue to optimize the AOV metric across its onsite engagement by using Insider, focussing on certain product categories. In 2021, Forum Sport plans to work towards enhancing its personalization strategies and refine its segmentation to deliver more individualized customer experiences. Forum Sport will also focus on improving mobile conversions and creating individualized customer journeys, orchestrating individual journeys across touchpoints such as email, SMS and web-push channels to focus on reducing cart and browsing abandonments.

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Forum Sport drives +6% revenue growth with Al-powered segmentation

About Forum Sport

Looking Ahead

Schedule your personalized demo.

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Forum Sport drives +6% revenue growth with Al-powered segmentation

About Forum Sport

Looking Ahead

Schedule your personalized demo.

PLATFORM

CAPABILITIES

CHANNELS

INDUSTRIES

RESOURCES

COMPANY

WHY INSIDER ONE

ESSENTIAL GUIDES