Success Stories

Flyadeal increases return on ad spend by 80% with predictive segments

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About flyadeal

flyadeal is Saudi Arabia’s new low fare airline. Based in Jeddah, they are a sister company of Saudia Airlines that focuses on providing low-cost air travel to customers. flyadeal began operations on September 23, 2017, Saudi Arabia’s National Day. Currently, the company operates a fleet of +12 Airbus A320 aircrafts and has flown over 2 million passengers.
Executive Summary

flyadeal was tired of the long wait times between new implementations. They wanted to make quick and seamless changes to their onsite users experience, but couldn’t. They started looking for a customer experience platform that could move at the speed of their business and personalize onsite experiences at scale.

flydeal didn’t want a solution that required endless IT investment, development debt, or an army of designers waiting in the wings. They needed a convenient and intuitive solution that could help them scale up personalized experiences and their onsite engagement efforts. flyadeal chose Insider for its ease of use and advanced personalization, targeting, and segmentation capabilities. 

Being a part of the Saudi Airlines Group but operating as a low-cost airline, flyadeal needed to maximize the returns from every dollar they spent. Insider provided flyadeal with a precise and efficient tool to maximize their return on ad spend.

Journey With Insider

Insider provided strategic insights to flyadeal at every leg of their personalization journey. Seeing tremendous growth, flyadeal has expanded its partnership with Insider and leveled up its marketing strategy.

Looking Ahead

The primary goal at flyadeal has always been about sales, with less emphasis on going after clicks and more emphasis on using data and insights to fuel onsite conversions. flyadeal will continue to use Insider to optimize conversions and boost revenue and growth.

Presently, flyadeal uses the Insider’s full suite of products except for Mobile App Suite and WhatsApp Business API integration. In the near future, flyadeal will look to incorporate these solutions into their diverse marketing mix.

 

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