Success Stories

How Etiqa Insurance Improved Onsite Personalization and Heard Customers’ Feedback Using Insider One’s Web and Mobile Suite

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About Etiqa Insurance

Etiqa has been protecting customers in Singapore with a range of insurance solutions since 1961. As the insurance arm of Maybank group, Etiqa is a licensed life and general insurance company regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act.

The dedication of the company to being a digital and innovative insurer has led to the development of new products and services, such as the first online insurance savings plans for customers, and the delivery of a customer-centric experience. Etiqa makes insurance solutions customer-centric by placing people over policies.

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Looking Ahead

In the near future Etiqa will look to leverage Insider further for conversion funnel optimization using A/B testing, improving the new customer acquisition by using predictive audiences and driving mobile app usage via app download banners and app pushes. Together with Insider, the insurer aims to work towards their goal of delivering hyper-personalised experiences to their customers across various digital touchpoints. 

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