Success Stories

Ebebek improves mobile app revenue with carousel cart reminder push notifications

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Now, we are able to understand the preferences of our customers better and target cart abandoners by sending out engaging carousel mobile app push notifications. As a result, we have observed an increase in our checkout rate and our mobile app revenue improved significantly.

7.48

%
improvement in revenue Cart reminder

8

%
goal completion rate Cart reminder

About ebebek

ebebek is a leading online store for expecting parents and parents with newly born babies. Under the philosophy of “babyology,” ebebek goes beyond providing products and focuses on sharing their expertise around happiness of babies and families with their customers. ebebek has over 7.5 million monthly visits on their website and mobile app, with over a million existing  customers. Since its establishment in 2001, ebebek has over 134 stores and millions satisfied customers.
Fighting Mobile Cart Abandonment

As a leading mother and baby brand, ebebek’s marketing team is always on the lookout for innovative ways to improve shopping experiences while driving revenue and return visits across touchpoints.

ebebek observed that users who did not checkout within 25 minutes on their iOS mobile app had a higher rate of cart abandonment. To address this problem ebebek started working with Insider’s Growth Management Platform (GMP).

Revenue Improved By An Additional 7.48% In Just 15 Days

As a result, ebebek’s revenue improved by 7.48% in just 15 days after sending out the Carousel Push Notification. ebebek consistently saw an average push open rate of 7% and goal completion rate of 8%.

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