Success Stories

DeFacto drives 8X higher conversion rate with behavioral app push notifications

Download PDF
Download PDF

Insider’s Cart Reminder Push Notifications proved to be highly effective in helping us realize our revenue goals and improving mobile app user retention.

8

X
higher conversion rate Behavioral app push notification

+7.5

%
in new user activation Automated app push notification

4.75

%
app push conversion rate Cart abandonment app push notification

About Defacto

DeFacto is one of the leaders in the fashion retail space with over 500 stores in 30 countries and more than 14,000 employees. DeFacto’s success is built upon a foundation of being locally relevant on a global scale. The brand offers carefully curated collections of affordable, on-trend designs tailored to the tastes of individual markets, making it the go-to destination for eco-conscious fashionistas worldwide.

Activating New Users and Improving Retention

DeFacto had two main challenges. 

1) Activating new users to make their first purchase within 30 days after installing the app in order to show the value of the application during the onboarding process. 

2) Keeping the retention in good shape by achieving a healthy mobile app engagement rate.

Building A Comprehensive Mobile App Push Strategy

The team at DeFacto started working with Insider’s mobile app push notification technology to hyper personalize each interaction. They designed highly-tailored mobile app experiences based on user behavior to improve retention and revenue. DeFacto leveraged a combination of various behavioral and time-based mobile app push notifications to achieve their specific goals—including first time purchases and reactivation.

Schedule your personalized demo.