Success Stories

Chow Sang Sang Achieves 23.5% Uplift in Conversion Rate Using Onsite and Email Smart Recommendations

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About Chow Sang Sang

Chow Sang Sang has 80+ years of legacy in crafting exquisite jewelry that captures the heart. Inspired by its philosophy of “Sustained Vitality, Ever Rejuvenated” and driven by a relentless pursuit of perfection, the brand has become an icon of design, craftsmanship, quality, and professional service.

Founded in: 1934

Numbers of stores:: 50+ stores across Hong Kong, Macau & Taiwan | 155+ stores across 60 cities in mainland China

Operates in: Hong Kong, Macau, Taiwan, and China

Number of employees: 10,000+

Looking Ahead

Chow Sang Sang will continue optimizing their onsite experience using Insider’s smart recommendations for improved conversion. In addition, the brand will also consider Insider’s Conversion Suite to optimize key conversion metrics and experiences across channels.

Chow Sang Sang is focusing on an omnichannel strategy and will look to expand to SMS, email, WhatsApp, and mobile apps to deliver seamless cross-channel experiences using Insider’s Architect. Together, Insider and Chow Sang Sang will start with the migration of Smart Recommender across newsletter and Architect, while also utilizing the 200+ CRM attributes in segmentation for accurate predictive strategies.

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