Success Stories

Royal Selangor achieves a massive 93% boost in conversion rates with social proof

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0.48

%
uplift in conversion rates

93

%
increase in conversion rates

70.85

%
uplift in conversion rates

About Royal Selangor

Headquartered in Kuala Lumpur, Malaysia, Royal Selangor is one of the world’s largest pewter manufacturers and retailers. The company offers a wide range of tableware accessories and gift items comprising wine accessories, desk accessories, photo frames, and other decorative products. With over 40 retail outlets worldwide, the company exports its products to more than 20 countries, including London, Hong Kong, and Singapore. Royal Selangor products can be found in top-rated department stores such as Wako in Japan, Harrods in London, and Hudson Bay in Toronto.

Looking Ahead

Going forward, the pewter manufacturer and retailer will work closely with the Insider team
to implement AI-powered technologies to create exceptional experiences and drive
re-engagement with personalization to increase sales.

Royal Selangor also intends to explore Insider’s WhatsApp for Business and Email marketing strategy to reach hundreds and thousands of new customers. This will help the brand to build and grow its subscriber base significantly, show personalized content to each customer, improve conversion rate, and drive revenue.

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