Success Stories

Online superstore bdsklep.pl drives cost-per-click conversions by 27.2%

Download PDF
Download PDF

About bdsklep.pl

Founded in 2006, bdsklep.pl is a Polish online superstore offering a huge selection of top-brand goods at low prices. The retail giant sells everything from groceries and pet food to baby care products, DIY items, and more. It’s a one-stop-shop for busy families looking for choice, convenience, and value for money.
Personalizing the Journey for Price-Sensitive Shoppers

Cost-per-click (CPC) marketing is a highly effective way for brands to reach leads and prospects who are searching for their products or services, and drive targeted traffic to a website. However, since CPC marketing means paying for each click on ad, it can be costly if the traffic generated does not convert.

bdsklep.pl was running a CPC campaign with Ceneo, Poland’s largest price comparison shopping platform that attracts 7 million users per month. Traffic coming from Ceneo consisted of visitors who showed very strong interest in a product. These people could therefore could be considered as a segment of visitors that were very close to making a purchase. Yet the other side of the coin reveals a different challenge: coming from a price-comparison website, these visitors were also highly aware of competitor products, and were price-sensitive.

bdsklep.pl was looking for a solution to personalize the shopping journey for this valuable segment and convert CPC traffic into sales. 

Segment
Visitors coming from Ceneo and showing dominant non-purchase behaviors. 
Incentivizing Valuable Visitors

Having in-depth visitor data gives brands insight into which consumers should be targeted, and creating a customer-centric business strategy needs good analytics at hand.

Understanding visitor behavior and personalizing the experience for each individual are key to success. Insider’s real-time analysis and behavioral targeting capabilities helped bdsklep.pl identify pre-eminent non-purchase behaviors, signaling a potential purchase and encouraging those visitors to complete the sales funnel with personalized incentives.

Urgency as a Sales Driver

Given that the CPC traffic was relatively price sensitive, non-purchasers were targeted with personalized discount offers to move them forward in their shopping journey. In order to nudge non-purchasers further towards purchase, the discounts were offered for a limited time, creating a sense of urgency.

Banner text: Order within 20 minutes and receive an additional 10 zł discount on a 6x pack of Nestlé NAN!

Schedule your personalized demo.