Success Stories

Fashion retailer App Tracker decreases app uninstalls by 5%

Download PDF
Download PDF

The number of mobile app uninstalls dropped by 5% and the CTR for our app push notifications increased by 20%.

5

%
drop in app uninstalls App tracker

20

%
increase in app push click-through rate Mobile app push notification

About App Tracker

The fashion retailer is one of the largest distribution groups in Europe, offering everything from apparel to footwear. The brand puts the customer at the heart of their unique business model, which includes design, production, distribution, and sales. They have an active user base across channels, yet their mobile app receives higher traffic, welcoming over 150,000 users per month.
Improving mobile app experiences with App Tracker

Using Insider’s App Tracker, businesses can find out if their users have competitor apps installed on their mobile devices. This data can then be used to segment users that have competitor apps and engage them more efficiently with relevant deals.

The fashion retailer leveraged Insider’s App Tracker to track app install metrics for their top 5 competitors during the holiday season. Competitor app install data helped the brand target users with highly competitive offers, boost their own app installs and reduce the number of churns.

Closely analyzing their competitors’ app install metrics, the brand ensured their app install campaigns performed better.

5% Drop in App Uninstalls

App Tracker helped the fashion retailer to:

 – Increase the number of app installs and reduce uninstalls;

– Predict their competitor’s next move;

– Rely on real data-driven insights;

– Save time and money;

– Be one step ahead of the competition.

As a result, the brand’s click through rate (CTR) on app push notifications increased by 20% and the number of app uninstalls dropped by 5%.

 
What more can you do with Insider’s App Tracker?

1) Target users that have social media apps to inform them about events or campaigns that you are running such as live streaming, informative videos, promotional videos and more to increase engagement and brand loyalty.

2)Deliver personalized in-app incentives to improve app performance, reduce uninstalls and boost overall conversions.

Sounds exciting? Drop us a line at [email protected] or book a demo.

 

Schedule your personalized demo.