Success Stories

Hunkemöller achieves a 20% conversion uplift with social proof

Download PDF
Download PDF

We were pleasantly surprised when we saw results in just a month — a 20% increase in conversions on desktop web using only Social Proof is truly remarkable.

20

%
conversion rate uplift on desktop Social Proof & AB testing

13

%
conversion rate uplift on mobile Social Proof & AB testing

About Hunkemöller

Hunkemöller is the leading women’s bodywear retailer in western Europe with over 940 stores across 21 countries. The brand offers the full range of bodywear for women comprising bras, underwear, nightwear, swimwear and beach coordinates, hosiery, beauty and sportswear. Staying true to the Hunkemӧller vision—combining functionality and affordability through changing fashion trends—the brand designs 95% of its products in-house.

Driving Purchases Through Showcasing Popular Products


Hunkemöller wanted to increase the conversion rate on their site and drive purchases by showcasing their most popular products.

One of the proven ways to achieve this goal is to display the popularity of products (social proof messaging) as shoppers are browsing on your site to drive urgency and create a fear of missing out (FOMO).

20% Conversion Rate Uplift Using A/B Testing & Social Proof


Hunkemöller decided to roll out Insider’s Social Proof on both web and mobile web with a 50-50 A/B testing strategy. 50% of the visitors to the website on both mobile and desktop were shown Social Proof scenarios. Based on the A/B testing campaigns, Hunkemöller observed a conversion rate uplift of 20% on desktop and 13% uplift across mobile devices. In just a month, Hunkemöller saw increased conversion rates and the resulting uplift in revenue from running Social Proof campaigns on product pages. Social Proof is a powerful customer engagement feature that draws on the wisdom of the crowd to create a sense of urgency or FOMO—and encourages customers to make the purchase. To find out more about how Social Proof can help you drive revenue and growth request a quick personalized demo here.

20% Conversion Rate Uplift Using A/B Testing & Social Proof

Hunkemöller decided to roll out Insider’s Social Proof on both web and mobile web with a 50-50 A/B testing strategy. 50% of the visitors to the website on both mobile and desktop were shown Social Proof scenarios. Based on the A/B testing campaigns, Hunkemöller observed a conversion rate uplift of 20% on desktop and 13% uplift across mobile devices. In just a month, Hunkemöller saw increased conversion rates and the resulting uplift in revenue from running Social Proof campaigns on product pages. Social Proof is a powerful customer engagement feature that draws on the wisdom of the crowd to create a sense of urgency or FOMO—and encourages customers to make the purchase. To find out more about how Social Proof can help you drive revenue and growth request a quick personalized demo here.

“Our goal was to drive conversions and purchases. When we were introduced to Insider’s social proof technology, it sounded like we found what we were looking for, however, we had our doubts at how effective it might be. We were pleasantly surprised when we saw the results and all this in just a month’s time. A 20% increase in conversions on the desktop web using only Social Proof is truly remarkable. We also loved that Insider’s Social Proof campaigns are customizable—which enabled us to personalize it to our brand requirements.”

Bert Middendorp

Manager eCommerce

Schedule your personalized demo.