Author

Hi, I'm Nicolas Algoedt

Scubadiving addict, obsessive traveller and VP of Marketing at Insider

Passionate about new technologies and e-commerce, Nicolas has held various position at leading e-commerce and tech companies including Groupon, Microsoft and Bwin.

Connect with me

Keep reading

12 min

Products
B2C email marketing: Best practices, examples, and tools for 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: So, how do you stand out and ensure your B2C emails actually get read? It’s all about being relevant, timely, and respectful of customers’ time and attention.  That’s easier […]

23 Jan 2025

7 min

Products
Enterprise email marketing: Platforms, examples, and use cases

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms, as well as eight of the best options on the market. First, let’s discuss key enterprise email use cases with real-life examples from […]

2 Oct 2024

4 min

How-to
How to reduce time-to-value from your SaaS platform: Advice from an award-winning SaaS consultant

That’s why this article will delve into the different ways of looking at time-to-value, and why it’s so important to define what this means for your organization. We’ll then go on to discuss how to overcome common SaaS onboarding challenges, before looking at onboarding best practices and practical tips for reducing your time-to-value.  Why understanding […]

11 Jul 2023

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