Author

Hi, I'm Nazgul Kemelbek

Urban dweller, endurance runner, meditation teacher, and Director of Product Marketing at Insider

Naz Kemelbek is a seasoned product marketing leader with extensive experience launching sophisticated software products at startups and public companies. At Insider, she is responsible for driving GTM strategy, growing a portfolio of high-growth products, and leading a global team of product marketers. She lives in NYC with her son and kitten, Dot, and can often be found running in city parks, reading, and spending time with friends and family on most weekends.

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8 min.

Products
Insider One Partners with Snowflake to Power Real-Time  Cross-Channel Personalization

Modern marketing runs on data.  Customers expect brands to know who they are, anticipate what they need, and deliver relevant experiences at the right moment. But that’s only possible when marketers and data teams can unify, understand, and act on their data seamlessly. That’s why Insider One is proud to announce its newest integration with […]

22 Oct 2025

10 mins

Products
How AI Shopping Agents Drive Conversions and Revenue

Online buying behavior is changing faster than most platforms can keep up. By 2030, approximately 70% of consumers are projected to shop primarily through social platforms.  In fact, seven in ten shoppers now expect digital experiences that anticipate intent through virtual try-ons, voice searches, and personalized product suggestions. The change in shopping behavior is not limited […]

7 Aug 2025

16 mins

Products
7 Advanced Email Segmentation Strategies + Best Practices 

Ever tried ordering pizza for a group of friends where everyone wants something different?  One wants more cheese, another wants vegan-friendly, and someone else is all about the meat. Suddenly, what seemed simple turns into a juggling act of trying to please everyone. If you’re an email marketer, you’ve quite likely experienced this while personalizing […]

7 Aug 2025

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