Author

Hi, I'm Christopher Lowe

Customer Success Leader with a passion for delivering value and driving impact

Christopher has a long history of driving value and creating personalized, omnichannel journeys that enhance customer experience. He's passionate about learning and development and has a keen interest in developing economies, especially ones with a lot of room for digital growth.

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17 min

How-toSpecial Days
Singles Day marketing ideas that drive loyalty

When every day feels like an #eCommerce blowout sale, how do you break through the noise and win repeat business on Singles’ Day? With Singles’ Day marketing strategies guaranteed to win customers’ hearts.

11 Aug 2022

7 min

How-to
Cyber Monday Marketing: How to drive engagement, sales and loyalty

Looking back to Cyber Monday 2021 Statistics show that US retailers raked in $62 billion in just online sales during Cyber Week 2021.  Consumers spent $10.7 billion on Cyber Monday alone, down by 1.4% compared to 2020. However, it was also found that the AOV (Average Order Value) increased by 13.9% on Cyber Monday, indicating […]

9 Aug 2022

12 min

Products
What is a Customer Data Platform?

All about the CDP. What it is and what it is not. Dive in to find out why you need a CDP, what they can do and how they differ from a DMP, CRM and personalization engines.

18 May 2020

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