Lytics

Lytics is a 100% Google Cloud-native CDP, offering a composable and modern architecture that fits with and accelerates cloud data strategy.

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Lytics and Insider

With Lytics' next-gen CDP & AI-enriched customer profiles and Insider's industry-leading multi-channel personalization & messaging capabilities, brands can elevate customer engagement and provide unmatched personalized experiences.

Sync Lytics audiences

Sync your C360 audience profiles to Insider via batch or real-time processing to activate customer data in personalized messaging on 12+ channels, including email, SMS, WhatsApp, and more.

Sync Lytics events

Leverage your Lytics events in one-of-a-kind personalized web experiences such as social-media-like stories or social proof campaigns. Trigger cross-channel journeys for every step of the customer journey with synced events.

Sync Lytics attributes

Leverage Lytics' user attributes in cross-channel operations by taking users into a journey immediately when their attribute changes from its current value to a new value. For example, target customers whose membership status changes to celebrate or retain them.

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Segment

Segment is a customer data platform that helps companies harness first-party customer data.

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Tealium CDP

Tealium’s CDP connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.

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mParticle

mParticle is a customer data platform that simplifies how users collect and connect data without needing to manage multiple integrations.

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