Success Stories

How Justmylook drives revenue through on-site personalization before even making a sale

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10

X
brand marketing package uptake Brand Feature InStory

£28k

after revenue click Easter Promotion InStory

45.5

%
conversion rate Abandoned cart Web Push campaign

About Justmylook

Justmylook is one of the UK’s fastest growing beauty retailers. Since launching in early 2015, they have grown rapidly and are now proud to present a range of over 8,000 products, including more than 250 prestige brands that span from industry icons like GHD and The Ordinary.

From salon-exclusive hair care to on-trend cosmetics, Justmylook is trusted by millions of beauty lovers to deliver cutting-edge products directly to their doors!

How Justmylook drives revenue with Insider... before even making a sale

Justmylook offer a select number of suppliers, the opportunity to participate in an exclusive brand marketing package to increase their visibility and exposure on the Justmylook website.

To offer the most value possible to suppliers, Justmylook has added InStory placement as a benefit of this package to increase brand exposure, consideration – and sales for these suppliers.

What is InStory?
InStory brings the power of social stories to desktop and mobile sites to engage visitors and inspire them to discover products. Bite-sized, personalized stories expand from a thumbnail experience to a full-screen immersive experience.

Why do brand partners and customers love InStory?
Justmylook brand partners love the ability to increase awareness and consideration through visual storytelling – and the increase in sales it generates. Justmylook customers love the engaging content and the ease at which they can discover new products.

Why does JustMyLook love InStory?
The inclusion of InStory within the brand marketing package has been so successful, it has contributed to 10X growth in the number of brands subscribing to the package.

Why does JustMyLook love InStory?
The inclusion of InStory within the brand marketing package has been so successful, it has contributed to 10X growth in the number of brands subscribing to the package.

Accelerating the path to purchase during busy peak season with InStory

During busy promotional periods like January Sales, Black Friday, and Easter, Justmylook also uses InStory to combat high bounce rate, increase product navigation, and speed up the path to purchase

Justmylook uses InStory to showcase their biggest and best offers. The temptingly tappable stories make a big impact on a small screen and have proven to be a powerful weapon to increase product discovery and site navigation, with remarkable results.

Justmylook’s Easter Sale InStory campaign generated £28k, and the top-performing story won a click-through rate of 58%.

Engaging customers off-site to drive traffic and conversations - with Web Push Notifications

Justmylook needed to find a new way to engage with customers off-site, rather than solely relying on email. Across the beauty industry, email engagement rates have been steadily declining, and they wanted a fresh way to reach more customers.

Justmylook chose Insider’s web push notification technology as their new instant messaging channel. They observed a 23.85% opt-in rate in the first three months alone, which smashes the industry standards of 5% for email.

Justmylook’s longest-running and most successful web push campaign is their “Abandoned Cart” conversion push. The push notification reaches users via their browser or mobile device, enticing them back to the site. Justmylook utilizes Insider’s dynamic, rich media features, showing visitors a visually engaging image of the product they intended to buy, capturing their attention, and increasing conversion.

The Result?
This single web push notification campaign achieved an average conversion rate of 45.48%.

The Result?
This single web push notification campaign achieved an average conversion rate of 45.48%.

Looking Ahead

Moving forward, Justmylook is seeking to take advantage of Insider’s deep segmentation capabilities to help elevate their messaging to the next, level – increasing the effectiveness of their marketing and merchandising initiatives.

Insider is proud to partner with Justmylook on their mission to help their customers find their favourite beauty products… with the help of a great customer experience.

I am extremely happy with Insider. The platform is user friendly and it is easy to track the performance of our campaigns. Insider goes above and beyond to help us achieve our goals.

It is a great partnership that helps us grow. The account managers are always on hand. They understand our goals and the market that we are in, so they offer great ideas that deliver great results.

Luke Williams

Sales Director, Justmylook

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