Connect the “data dots” to connect with your customers

While a Customer Data Platform (CDP) makes it easy to collect millions of customer data points online and offline, marketers often struggle to figure out how to activate this data and drive better ROI. To enrich their tech stack and target customers with more precision, marketers are turning to actionable CDPs.

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Trusted by 1,200+ brands worldwide

Get more value from your customer data

Insider connects data from different channels and sources, builds a complete view of every customer, predicts future behavior and intent with AI, and allows you to deliver individualized experiences — all on a single platform with the fastest time to value.
Learn why thousands of marketers choose Insider to activate their customer data and orchestrate cross-channel experiences that win.

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Effortlessly connect your customer data in one place

Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect and exchange customer data with our platform

Connection of customer data from web, app, CRM, DMP, ads, and more to segment and personalize customer experiences across channels

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Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

Insider beats 11 worldwide Customer Data Platform vendors in the IDC MarketScape‘22 Report

Insider named as the Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment

Insider trumps 10+ global vendors to receive the maximum rating, 5.0/5.0, for multiple CDP criteria including the ability to seamlessly stitch zero, first, second & third-party customer data into unified customer profiles, AI-led predictive analytics and optimization, journey orchestration, consent management, time-to-value (TTV), and more.

Understand every unique customer

Break down data silos, build unified profiles, and improve decision-making

You can’t deliver the best customer experience with fragmented data scattered across your tech stack. Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-view of every single customer. You can then effortlessly deliver individualized cross-channel experiences your customers will love. The result? Customer loyalty and better ROI.

Understand every unique customer

Break down data silos, build unified profiles, and improve decision-making

Cross-channel experiences on web, app, email, SMS, WhatsApp, and more for customer engagement and retention
Put your customer data into motion with an actionable CDP

Activate your customer data on our extensive set of digital channels

Cross-channel experiences on web, app, email, SMS, WhatsApp, and more for customer engagement and retention

The Forrester Wave™: Cross-Channel Campaign Management, 2021 Report recognizes Insider’s ability to deliver frictionless experiences on your customers’ most preferred channels. This also includes emerging mobile messaging channels like WhatsApp, LINE, SMS, and RCS.

Personalize experiences to stop the revenue leak

Turn your customer data into beautifully designed, cross-channel customer journeys

Every customer is more than just data points. Design and launch more human and one-to-one customer journeys across channels. Our intuitive platform makes it easy to craft complex journeys based on 30+ triggers, real-time behavior, and AI-led predictions Gamified templates and our click-and-drop editor makes it easy to customize and deploy impactful campaigns in minutes. All primed to increase engagement, conversion, and retention.

Personalize experiences to stop the revenue leak

Turn your customer data into beautifully designed, cross-channel customer journeys

Customer journeys with ease and personalize recommendations with dynamic content
Using AI to optimize your cross-channel customer journeys and increase customer engagement and revenue
Count on AI to do the heavy-lifting

Orchestrate and optimize journeys with industry-leading, AI-led capabilities

Using AI to optimize your cross-channel customer journeys and increase customer engagement and revenue

Get even more out of every campaign and journey with machine learning algorithms that power advanced features like send time optimization and next best channel to optimize send times, channels, devices, journey paths, recommendations, and offers. Insider’s actionable CDP also offers AI-led auto-winner testing and multi-armed bandits to help you go above and beyond regular A/B/n testing.

Interactive tool

How does an actionable CDP work?

Explore 50+ high-impact Customer Data Platform (CDP) use cases to increase customer acquisition, conversion, and loyalty

Use this tool to select data sources you want to plug into Insider’s CDP and get recommendations on high-performing activation use cases that you can put into action straightaway.

Look Inside

Explore 50+ high-impact Customer Data Platform (CDP) use cases to increase customer acquisition, conversion, and loyalty

Resources to fuel your growth with an actionable CDP

The complete guide to customer data platforms
Customer Data Platform (CDP): Is it the right time to invest?
How to choose the best Customer Data Platform

See all resources

What could you do with Insider?

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One platform for individualized, cross-channel customer experiences

Insider connects data across channels, predicts future behavior with AI,

and individualizes experiences from a single platform with the fastest time to value.

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