From real-time behavioral analytics to impact

Turn 360-degree user profiles into granular, actionable insights to fuel your customer experiences in real-time and maximize conversions.

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From real-time behavioral analytics to impact

Dive into your audience DNA

Use deep insights for audience segments to grab optimization opportunities and discover your impact.

Gain channel reachability insights

Plan your campaigns around the channels each segment interacts with most to increase conversions and ROI.

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Get a deeper understanding of your cross-channel communication with each user.

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

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Boost sales with purchase behavior analysis

Discover top purchased categories, time to purchase, and more, and use these insights to build campaigns that increase revenue.

Platform Tour

Gain channel reachability insights

Plan your campaigns around the channels each segment interacts with most to increase conversions and ROI.

Platform Tour

Get a deeper understanding of your cross-channel communication with each user.

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

Platform Tour

Boost sales with purchase behavior analysis

Discover top purchased categories, time to purchase, and more, and use these insights to build campaigns that increase revenue.

Platform Tour

Discover and resolve friction points to
drive higher conversions

Power your marketing strategies with actionable insights
from our event-based behavioral analytics

Measure campaign performance with Funnels

Use events to build Funnels around purchases or other goals, such as lead collection, card applications, bookings, and more.

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Find the best paths to conversion with Flows

Flows automatically visualizes all the different paths your users take to reach a conversion goal. Fix the leaky paths or double down on the best-performing Flow to boost conversions.

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Bridge the gap between online and offline interactions with API integration

With API-integrated events, you can analyze offline-to-online cross-channel experiences. Connect the dots on how your users interact with your brand across channels and gain a holistic, 360-degree view of each segment.

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Discover intuitive insights from your event data

Remove the manual work with out-of-the-box event and attribute filters already configured during your customer data platform setup.

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Additional Features

Track retention across every touchpoint with Cohorts

Track retention across every touchpoint with Cohorts

Create Retention Cohorts for any user behavior to understand the long-term value of different segment groups and learn how well you keep customers engaged over time.

Use Product Analytics to improve Web and App experience

Use Product Analytics to improve Web and App experience

Track and analyze events across all channels, including Web and App, to gain insights into how your users are interacting with your products and identify areas for improvement.

Consolidate your analytics into a single dashboard

Consolidate your analytics into a single dashboard

Understand and analyze your business goals your way with custom dashboards. Add funnels, flows, cohorts, and more to build the most useful, relevant dashboards for your business.

Import data from any source

Import data from any source

Get more out of your tech stack with Insider One’s Integration Hub . Explore our trusted ecosystem of 100+ connectors and integrations, designed to help you customize your stack to your specific needs.

Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

How do you use data analytics to improve customer experience?

Use data analytics to improve customer experience by analyzing customer behavior, preferences, and feedback to make informed decisions on product/service enhancements and personalized marketing strategies.

How do you conduct customer data analysis? 

Conduct customer data analysis by using a platform like Insider to consolidate relevant data from various channels and touchpoints and provide relevant reports, insights, and analytics for you to track, measure and optimize.

How do you identify customer types in data analytics?

Identify customer types in data analytics by segmenting customers based on demographic information, purchasing behavior, and engagement patterns, using clustering algorithms or predictive modeling.

How is customer data collected?

Use a customer data platform (CDP) to collect customer data from various channels, including online transactions, social media interactions, surveys, loyalty programs, and more. Your CDP should always ensure compliance with data privacy regulations and obtain customer consent where necessary.