Beauty experiences for the digital age

Drive tailored product discovery, repeat purchases, and experiences that keep beauty shoppers coming back.

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Beauty experiences for the digital age

Bring the in-store beauty experience online

Unify data from online and offline touchpoints to build 360° customer profiles. Deliver personalized recommendations, rewards, and tailored campaigns that replicate the care of an in-store beauty advisor. 

Bring the in-store beauty experience online Bring the in-store beauty experience online

Gather zero and first-party data with interactive experiences

Gather zero and first-party data with interactive experiences Gather zero and first-party data with interactive experiences

Gather zero and first-party data with interactive experiences

Collect insights on beauty concerns, routines, and preferences through interactive experiences to help shoppers find their next hero product faster.

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Revenue-driving personalized experiences across every channel

Deliver tailored content, offers, and discounts based on customers’ past and predicted behaviour to bring back customers, maximize profitability, and drive conversions.

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Increase lead collection with
gamification

Launch ready-made gamified experiences, including Wheel of Fortune, Scratch Cards and Pick a Gift, to increase lead collection and drive opt-ins.

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Drive-conversions with social proof

Show shoppers what other beauty enthusiasts love. Display social proof across your website to speed up time to purchase and increase sales.

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Boost loyalty with real-time reminders

Trigger replenishment reminders across your customers' favorite channels to increase customer loyalty, CLTV, and boost revenue.

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Help shoppers find what they're looking for with AI-powered product discovery

<p>Smarter Site Search</p> <p>Smarter Site Search</p>

Smarter Site Search

AI search results that adapt to user behaviors, past actions, and predicted intent. Powered by analytics and NLP, Eureka understands every query’s context to help customers find exactly what they want, faster.

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<p>Shoppable Stories</p> <p>Shoppable Stories</p>

Shoppable Stories

Turn product discovery into a swipeable, story-like experience on mobile.
AI-powered personalization engages every shopper—anonymous or loyal—helping them find new products and must-have launches fast.

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<p>Product Recommendations</p> <p>Product Recommendations</p>

Product Recommendations

Boost AOV with AI recommendations based on intent, behavior, and past purchases. From “Frequently Bought Together” to “Shop Similar Items,” help customers discover more products they’ll love.

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“The main goal was to build easy communication with our most loyal customers for promos. As a brand, we have lots of promo activities on a monthly basis, and Insider helps us cover all of them without impacting our revenue.”

Digital Manager
Sephora

Turn one-time shoppers into lifelong advocates with timely, cross-channel journeys

Use real-time data to deliver consistent, compelling messages across web, WhatsApp, email, SMS, and more. With, Architect, Insider One’s journey orchestration solution, you can launch impactful experiences from one platform and meet beauty shoppers wherever they are.

Turn one-time shoppers into lifelong advocates with timely, cross-channel journeys Turn one-time shoppers into lifelong advocates with timely, cross-channel journeys

You are in good company

Check out these real-world results to see how the world's favorite brands are driving more revenue and higher email performance with Insider One.

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17x ROI

“No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website.”

Head of Brand
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30x ROI in 12 weeks

“I would absolutely recommend Insider One. They are a great partner to work with. We work in a very agile environment and they are super responsive, always next to us with anything that we need, especially in peak times where we need quick solutions.”

Ecommerce Content Manager
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78% increase in CVR

“Insider One enabled us to deliver highly personalized and AI-driven experiences on our website, which helped us improve our conversion rates by up to 78% from some campaigns.”

Head of Ecommerce

Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“​​Insider has enabled us to deliver highly personalized and AI-driven segmented experiences to improve our conversion rates by up to 78% from some campaigns.”

Head of Ecommerce
Avon

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

How to do beauty marketing?

Leverage digital channels to promote and sell products, use strategies like SEO, social media, and email marketing to reach and engage potential customers. And partner with a marketing automation platform such as Insider to streamline your beauty and cosmetics marketing efforts and access unified customer data and build omnichannel journeys in one platform.

How to use marketing automation for beauty and cosmetics?

Marketing automation for beauty and cosmetics involves leveraging tools like customer journey orchestration to streamline and personalize the customer experience.

Why is marketing automation important in beauty and cosmetics?

Marketing automation is crucial in the beauty and cosmetics industry to efficiently manage customer touchpoints, personalize interactions, and nurture customer relationships, ultimately enhancing brand loyalty and driving sales.

What is personalization in beauty marketing?

Personalization in beauty marketing means tailoring content, recommendations, and experiences based on individual preferences, purchasing history, and behaviors, creating a more engaging and relevant connection with the audience.