Success Stories

Americar achieves 47% increase in lead generation through Insider One cross-channel experiences

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47

%
Aumento nas Taxas de Conversão

12

%
Aumento no CTR

About Americar

Americar is an automotive group with 9 companies representing a broad portfolio of cutting-edge brands, products and services. With them, people and companies can access the vehicle and services that best meet their needs in a simple and transparent way. They deliver complete and comprehensive solutions to satisfy the automotive needs of their clients, such as purchase, sale, financing, rental, subscription, leasing, insurance, warranties, maintenance, repair, spare parts, and accessories. They are always seeking new paths, processes and technologies to get closer to their customers and provide them the best possible experience through an omnichannel approach, always with transparency.

Looking Ahead

Americar is currently finding out ways to improve lead quality and eCommerce stores to provide their users with a best-in-class experience. Also, the company has plans to create a growth culture through experimentation and innovation. Americar will also look into creating holistic user journeys to optimize engagement metrics and conversion rates and will evaluate multi-channel orchestration tools from Insider.