Insights that fuel impact

Make smarter decisions, reach peak potential, and deliver more impact with unified, real-time insights and reporting.

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Insights that fuel impact

Know your customers inside out with 360° profiles

Insider One's reporting and insights give teams the flexibility to zoom in and out of performance, by individual customer, segment, or the entire base. Track behaviors, preferences, intent, and campaign results in real time with intuitive dashboards designed to turn insights into action.

Know your customers inside out with 360° profiles Know your customers inside out with 360° profiles

Reporting built for marketing and customer engagement teams

From real-time analytics to campaign-level views, Insider One delivers powerful insights in an interface that’s easy to use—so teams spend less time managing data and more time driving growth.

Maximize business impact with performance reports

Eliminate guesswork. Track every channel, analyze campaigns, and tie activity to results. Build custom dashboards and reports with prebuilt widgets, from executive summaries to deep-dive analysis, tailored for any role.

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Stay ahead with real-time alerts across analytics

Monitor every campaign, channel, and touchpoint in real time. Instantly optimize performance with live insights that keep you ahead of customer behavior...and your competitors.

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Meet Insights Agent, your always-on analytics partner

Break silos, spot anomalies, and get instant answers to performance questions. Insights Agent gives marketers always-on intelligence to optimize every campaign and uncover growth opportunities without delays. No more guesswork, just precision, optimization, and results at every touchpoint.

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Fuel your marketing strategy with behavioral analytics

Go deeper with flow, cohort, and event analytics. Insider One helps you see where customers engage, drop off, or convert, so you can optimize every step of the journey.

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Funnel analytics

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

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Flow analytics

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

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Retention cohorts

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

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Event analytics

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

Funnel analytics

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

Platform Tour

Flow analytics

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

Platform Tour

Retention cohorts

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

Event analytics

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

CASE STUDY

Vogacloset achieves 30X ROI with unified customer profiles

CASE STUDY

Vogacloset achieves 30X ROI with unified customer profiles

Combining Insider One’s CDP and omnichannel customer journey tool, Architect, European fashion retailer, Vogacloset, was able to launch campaigns with the quickest time to value and achieve 30X ROI.

Customer Relationship Manager

Vogacloset

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Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

How do you use data analytics to improve customer experience?

Use data analytics to improve customer experience by analyzing customer behavior, preferences, and feedback to make informed decisions on product/service enhancements and personalized marketing strategies.

How do you conduct customer data analysis? 

Conduct customer data analysis by using a platform like Insider to consolidate relevant data from various channels and touchpoints and provide relevant reports, insights, and analytics for you to track, measure and optimize.

How do you identify customer types in data analytics?

Identify customer types in data analytics by segmenting customers based on demographic information, purchasing behavior, and engagement patterns, using clustering algorithms or predictive modeling.

How is customer data collected?

Use a customer data platform (CDP) to collect customer data from various channels, including online transactions, social media interactions, surveys, loyalty programs, and more. Your CDP should always ensure compliance with data privacy regulations and obtain customer consent where necessary.