The actionable CDP for marketing & customer engagement teams

Designed with enterprise marketers in mind. Eliminate data siloes, create unified profiles, and activate them across 12+ channels.

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<em style="font-style: normal; background: var(--Gradients-Gradient-1, linear-gradient(0deg, #E92E2F 0%, #FF6126 100%)); background-clip: text; -webkit-background-clip: text; -webkit-text-fill-color: transparent;">The actionable CDP </em> for marketing & customer engagement teams

Integrate with any source for complete, accurate, and reliable data

Integrate with any source for complete, accurate, and reliable data Integrate with any source for complete, accurate, and reliable data

Integrate with any source for complete, accurate, and reliable data

100+ plug and play integrations
Sync customer, engagement, and product data across your entire tech stack with 100+ out-of-the-box integrations in 20+ categories, including CRM, analytics, paid ads, social media, and more.

Connect to your data warehouse
Enrich unified customer profiles within our CDP with your organization’s historical, warehouse data. Easily send customer data outbound to your warehouse with a bidirectional connection.

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A single customer view
built to scale

Bring every interaction into a single, trusted profile.
Activate those insights across all channels in real time to reduce wastage and grow CLTV.

Unified Customer Profiles

Build data-driven, relevant customer experiences with 360-degree profiles to drive conversions and boost CLTV.

Cross-brand unification and segmentation

Access, manage, and segment your customer data to reduce CAC and increase ROAS.

Flexible Identity Resolution Management

Manage your customers’ personally identifiable information (PII).

Laser focused targeting to deliver
relevant, cross-channel messaging

Designed with enterprise marketers in mind. Eliminate data siloes, create unified profiles,
and activate them across 12+ channels.

Hyper-segment with 120+ attributes

Identify, define, and target your audience with 120+ out-of-the-box filters and triggers, including traits, behaviors, preferences, and more.

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Create consistent journeys across 12+ channels

Build consistent, timely, and relevant customer experiences across 12+ channels from Email to WhatsApp and more, catch your customers wherever they are.

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Build segments and journeys 30x faster with Insider One AI™

Leverage Sirius AI™  to identify profitable segments 30X faster, craft personalized customer journeys, and refine campaigns for peak performance, on autopilot.

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Trust your data with

marketer-friendly governance systems

Data Transformation

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

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Ingestion analytics and AI-native health checks

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

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Scalable custom integrations

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

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Data Transformation

Insider One ensures data integrity by transforming event formats as they flow into our CDP to prevent issues like duplicate data collection.

Platform Tour

Ingestion analytics and AI-native health checks

Ingestion analytics gives marketers complete visibility into all data sources, making it easy to be proactive about data collection. 

Platform Tour

Scalable custom integrations

Insider One simplifies data exchange between platforms by using webhook and API transformers, and prompt-based, AI-generated payloads.

Platform Tour

Actionable, customizable data analytics
powered by 360° user profiles

Composite events

Merge separate interaction events into a single group event for easier analysis and faster decision making.

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Computed Traits

Use Insider’s intuitive, user-friendly platform to create custom metrics from raw data and speed up processes without IT support.

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Behavioral Analytics

Get behavioral insights across every customer touchpoint, including purchases, channel reachability, and conversion funnel analysis to build and adapt your data-driven marketing strategies.

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Composite events

Merge separate interaction events into a single group event for easier analysis and faster decision making.

Platform Tour

Computed Traits

Use Insider’s intuitive, user-friendly platform to create custom metrics from raw data and speed up processes without IT support.

Platform Tour

Behavioral Analytics

Get behavioral insights across every customer touchpoint, including purchases, channel reachability, and conversion funnel analysis to build and adapt your data-driven marketing strategies.

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Additional Features

Custom reports with AI

Custom reports with AI

Generate custom reports in seconds for different segments and user behavior to slice, dice, and extract the exact insights you're after for enhanced decision-making and operational efficiency.

Optimization Insights with AI

Optimization Insights with AI

Maximize campaign performance in real-time with AI recommended optimization on images, copy, elements and more to tune for highest returns.

Onboarding support

Onboarding support

Our local customer success and account management teams are a customer favorite—that’s why we’re rated 100/100 for user satisfaction on G2.

Migration as a service

Migration as a service

Receive one-to-one technical support, implementation guidance, and a tailored, prioritized plan based on your business needs, ensuring activation in just 4-6 weeks.

Compliance and security

Compliance and security

We adhere to all regulations like CCPA and GDPR, and hold certifications such as ISO 27001, CSA Star Registry, SOC 2 Type 2, and the e-Privacy seal.,

Consent Management

Consent Management

Streamline customer consent management with a unified system and gain a complete lifetime overview of consent history, including opt-in dates and sources.

Flexible data retention

Flexible data retention

Move beyond a rigid, one-size-fits-all storage policy and ensure data is kept only as long as needed with adjustable retention periods for user profiles and events.

Dynamically track segment sizes

Dynamically track segment sizes

Track segment sizes and extract insights. For example, you can run a reactivation campaign if the segment size for your VIP customers is shrinking.

You are in good company

Check out these real-world results to see how the world’s favorite brands are driving more revenue and higher email performance with Insider One.

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30X increase in ROI

“The entire partnership has exceeded our expectations, from segmentation and analytics to channels like WhatsApp and email. It became clear how effective Insider One is; using its data to personalize messaging, we achieved 30X ROI.”

Customer Relationship Manager
Read Case Study
72X ROI in 12 months

“The partnership exceeded our expectations with 72X ROI last year. With Insider One, we gained a unified customer view, identified unknown visitors, tracked their behavior, and personalized experiences at scale. The results have been truly exceptional.”

CRM Manager

Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“Insider One’s hyper-personalized elements across our channels have enabled us to build better customer experiences. Since implementing, our engagement rates have continuously improved.”

Online Manager
Estée Lauder

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

What is an orchestration CDP?

An orchestration CDP like Insider One is a platform that unifies customer data from various sources to deliver personalized experiences across all touchpoints.

What does CDP stand for in marketing?

CDP stands for Customer Data Platform in marketing, which is a centralized system for collecting, organizing, and activating customer data to improve marketing efforts.

What is the difference between traditional CDP and AI-powered CDP?

Unlike traditional CDPs, AI-powered CDPs leverage advanced algorithms to automate segmentation, prediction, and personalization, offering more efficient and dynamic customer insights.

Why use an enterprise CDP?

Enterprises benefit from using a CDP by gaining a comprehensive view of their customers, enabling hyper-personalized marketing strategies, and driving customer loyalty and revenue growth.

How do you integrate CDP?

Integration with a CDP like Insider involves connecting data sources such as CRM systems, ecommerce platforms, and marketing automation tools through APIs or pre-built connectors, ensuring seamless data flow and utilization.