Visual product discovery for the social media generation

InStory transforms your website into a scroll-stopping experience. Engage visitors with immersive, Instagram-style stories that showcase products, boost discovery, and drive higher conversions.

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Visual product discovery for the social media generation

8-second stories, higher conversions

Your visitors know and use TikTok, Reels, and Instagram Stories. InStory is our answer to all three. Reduce bounce rates and boost engagement with this familiar story format. Guide visitors to relevant products fast, through immersive experiences tailored to each individual.

Go live faster with our no-code editor

Choose from pre-built templates or customize using our extensive element library, no need for IT support. Build, launch, and optimize campaigns in just a few clicks.

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Engage with AI-powered recommendations

InStory personalizes discovery with product suggestions based on each shopper’s preferences, from favorite brands, to preferred categories, and discount affinity. It also engages anonymous and new visitors with trending and popular items, turning discovery into impact for every shopper.

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Personalized discovery that follows the journey

InStory connects to the customer journey, picking up where users left off on any channel. By showing context-aware stories, like reminding shoppers of browsed products or reinforcing earlier intent, to build confidence, and increase likelihood to convert.

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Increase performance with real-time insights

Track views, duration, skips, and CTR in real time to see exactly what’s working. Our reporting gives you the insights to refine story performance, maximize engagement, and drive higher ROI.

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CASE STUDY

Lexus drives a 104% increase in leads with InStory

CASE STUDY

Lexus drives a 104% increase in leads with InStory

Luxury car manufacturer, Lexus, used InStory to engage customers with special offers and limited-time deals, leading to a 104% increase in lead collection.

Discover the story

CASE STUDY

JustMyLook achieves 10X increase in brand partnerships with InStory

CASE STUDY

JustMyLook achieves 10X increase in brand partnerships with InStory

Beauty marketplace, JustMyLook, increased brand partnerships by 10X by offering partner brands InStory placements on its homepage.

Discover the story

Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2
IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

“Through Insider One’s InStory solution, we’ve seen a huge spike in consumer engagement and a jump in traffic to the category pages displayed in the ads. Visitors are reminded of Instagram and can navigate to pages more efficiently.

Online Manager
MAC Cosmetics

“With InStory, we are able to bring an immersive social media story-like browsing experience to our website, highlight relevant products, and shorten the path to purchase. Their personalized product recommendation algorithms across the entire shopping journey have helped us increase conversion rates and AOV.”

Ecommece Lead
Woom

Become Unstoppable
with Insider One

Want to generate more revenue and growth from your customer experience initiatives?

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Frequently Asked Questions

What is a product discovery platform?

A product discovery platform is a digital solution (like InStory) that helps users find and explore products or services that match their needs or preferences, often using algorithms, AI, or curated content.

Why do we need product discovery?

Product discovery is essential because it helps customers find relevant products or services amidst a vast array of options. It streamlines the search process for consumers, leading to better decision-making and higher satisfaction.

How do you enhance product discovery?

Enhancing product discovery involves understanding your target audience’s needs and preferences, curating or generating relevant content, implementing effective search and recommendation algorithms, and continuously refining the process based on user feedback and data analysis.

Where do I start with product discovery?

Use a product discovery platform like Insider’s InStory with AI-driven personalized recommendations and seamless filtering options to enhance the discovery experience across multiple solutions.

What comes after product discovery?

After product discovery, the focus typically shifts to user engagement, conversion optimization, and user retention across the entire lifecycle. This involves strategies such as personalized marketing campaigns, A/B testing, and iteration based on performance metrics to continually enhance the user experience and drive conversions.