Seamless journey orchestration from one canvas

Insider One empowers marketers to design and launch connected journeys with real-time events, triggers, and actions to deliver experiences that grow revenue and loyalty across every touchpoint.

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Seamless journey orchestration from one canvas

One canvas. Any channel. Infinite possibilities.

Build and automate customer journeys without complexity. Insider One combines all the triggers, conditions, and actions you need in a single canvas, helping teams respond in real time and create connected experiences that drive measurable growth.

Personalization, built into every journey

Build personalized customer journeys across SMS, Email, WhatsApp, TikTok, and more. Insider offers unmatched native channel support, ensuring you reach your customers where they are. Say goodbye to disconnected experiences.

SMS

Onboard new customers

Make customers feel immediately loved with personalized welcome messages and exclusive deals.

EMAIL

Upsell products and services

Increase average order value by suggesting relevant products and services to add to their cart.

Boost CLTV among VIPs

Encourage VIPs to return with timely, personalized product reminders.

Everything you need. Nothing you don’t.

Built for peak marketing performance. Insider One gives marketing and customer engagement teams
the complete toolkit, without the complexity of bloated stacks.

Supercharge productivity with intuitive, simple journey orchestration

Build journeys in minutes with 100+ ready-made templates by use case, goal, or industry. Build engaging customer journeys in a few quick clicks.

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Leverage AI to maximize impact

Use AI features like Next Best Channel, Send Time Optimization, and Auto Winners to deliver journeys that respond and pre-empt your customers' needs and preferences.

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Create one-to-one interactions at scale

Deliver dynamic content, images, and offers for each customer, to ensure that every message is engaging.

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Optimize journeys with real-time insights

Track every touchpoint with advanced analytics. Use real-time insights to refine journeys, improve profitability, and better understand your customers.

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You are in good company

Check out these real-world results to see how the world’s favorite brands are driving more revenue and higher email performance with Insider One.

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49x ROI in eight weeks

“Insider One helped us achieve a remarkable 700% increase in customer acquisition and 49X ROI within just two months thanks to Insider. We couldn’t believe how quick everything was to set up, and the results have been incredible."

Ecommerce Director

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72x ROI in 12 months

“Insider One is a leader in non-traditional channel marketing which offers us new ways to engage with our customers, across all channels. Instead of rigid calendar-based campaigns, our experiences are now as unique as our customers.”

Head of CRM

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25% increase in customer lifetime value

“No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website.”

Ecommerce Director at Slazenger

Put personalization on autopilot With Insider One AI™

Put personalization on <em>autopilot With Insider One AI™</em>

Put personalization on autopilot With Insider One AI™

Insider One AI™ removes weeks of manual effort and eliminates guesswork at every level of customer journey orchestration, from segmentation to journey creation, copy and offer generation.

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Loved by brands, trusted by analysts

IDC AI Gartner
MQ Gartner
VOC MMH Gartner
VOC Pers. Forrester
Wave IDC
Omnichannel G2

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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Journey Orchestration

Unifying Customer Data

Insider One named leader
in the 2023 Gartner Magic Quadrant for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2025 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One named a leader in the IDC MarketScape for Worldwide omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Become Unstoppable
with Insider One

You’ve seen the results. Now it’s your turn. Fill out your details, and one of our growth experts will be in touch.

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Frequently Asked Questions

What is a customer journey?

A customer journey is the complete process of a customer’s interactions with a company, from initial awareness to post-purchase support, encompassing all touchpoints. It’s crucial for businesses to understand and optimize this journey to enhance customer satisfaction, loyalty, and business success.

Why is the customer journey important for digital marketing?

The customer journey is vital for digital marketing because it provides insights into customer behavior, preferences, pain points, and touchpoints. Understanding this journey helps optimize marketing strategies, personalize content, and deliver targeted messages, leading to improved customer engagement, conversions, and long-term relationships..

How to create a customer journey?

To create a customer journey, follow these steps:
1. Research your target audience and their needs.
2. Identify all touchpoints from awareness to post-purchase.
2. Map out the stages and interactions.
3. Analyze customer feedback and data.
5. Optimize each stage to ensure a seamless and satisfying experience for customers.

How to map customer journey?

To map the customer journey, gather data from various touchpoints like website analytics, customer surveys, and support interactions. Identify key stages (awareness, consideration, decision) and plot customer interactions. Use visuals or journey maps to illustrate the process. Continuously update and refine the map based on feedback and insights.

What is customer journey orchestration?

Customer journey orchestration is the process of designing, managing, and optimizing customer experiences across multiple channels and touchpoints throughout their interaction with a business. It involves leveraging data and automation to deliver personalized and relevant content, offers, and interactions at each stage of the customer journey. By integrating various marketing and customer service channels, businesses can ensure consistent messaging and create a seamless, cohesive, and engaging experience for their customers, leading to improved satisfaction and loyalty.

Seamless journey orchestration from one canvas

One canvas. Any channel. Infinite possibilities.