Success Story

How Burger King achieved a conversion rate 25% above the industry average with targeted Web Push notifications<span data-metadata="">

Increase CVR
Cross-sell/Upsell
Personalization

25%

higher conversion rate than the industry average via Web Push

10%

increase in click-through rate via Banner Management

49X

higher click-through rate than industry average

Industry

Food & Delivery

Category

Cross-sell and Upsell

Personalization

Channels

Web Push

Web 

Tools

Web Suite

Banner Management

Overlays

 

We’re extremely happy with the results from Insider. The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, click-through-rates, and conversion rates in just two months

Head of Marketing

Executive summary

Burger King worked with Insider to increase conversion rates by delivering highly personalized experiences on Mobile and Web. Burger King implemented Insider’s Web Push Notifications and Banner Management tools to promote relevant items to customers, resulting in a conversion rate 25% higher than the industry average.

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About Burger King

Burger King is a fast-food restaurant chain founded in 1954 in Florida, USA. It operates more than 18,000 restaurants in 100 countries worldwide, making it one of the largest fast-food chains in the world. The company is headquartered in Miami, Florida, and employs over 34,000 people.

Burger King is best known for its flame-grilled burgers and offers a variety of other fast-food items such as fries, chicken sandwiches, and milkshakes.

Burger King teamed up with Insider to increase conversion rates by building an advanced Web Suite capable of delivering personalized experiences to its customers.

USE CASE #1

Achieving a conversion rate 25% above the industry average with Web Push Notifications and Banner Management

The challenge

Burger King wanted to improve conversions and average order value (AOV) and knew cross-selling items was the key to achieving this.

Burger King was looking for a platform that would enable them to promote relevant items to customers across web and mobile, engaging them with attractive recommendations to motivate them on their path to purchase.

The solution

Working closely with Insider, Burger King implemented Web Push Notifications and Banner Management to enhance its cross-selling engagement strategy. Web Push triggers identified users with more than two items in their cart and promoted add-ons through overlays, encouraging them to consider additional purchases such as soft drinks and fries.

The results

25%

higher conversion rate than the industry average via Web Push

Increase in
average order value

USE CASE #2

Increasing click-through rate by 10% with personalized on-site banners

The challenge

Burger King wanted to deliver personalized experiences based on each user’s preferences, tastes and buying behavior, and were looking for a platform capable of using customer data to deliver individualized on-site experiences.

The solution

Insider’s growth experts suggested using Insider’s Banner Management feature, an easy to use tool which helps to keep online experiences from getting stale by creating individualized banners that automatically change based on user behavior.

The results

10%

increase in click-through rate via Banner Management

49X

higher click-through rate than industry average

The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers.”

Head of Marketing

Looking ahead

Burger King will evaluate Insider’s Mobile Web Suite to look for innovative solutions to assist its mobile engagement strategy. With this POC, Burger King hopes to bolster the engagement on both web and mobile and bring true personalization to its customers.

Favorite feature

Web Push

Burger King’s favorite tool is Web Push, which helped them achieve a conversion rate 25% above the industry average.

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