SUCCESS STORY

How Coca-Cola increased CVR by 19% in one month using Insider One's onsite personalization features, InStory and Social Proof

How Coca-Cola increased CVR by 19% in one month using Insider One's onsite personalization features, InStory and Social Proof

12%

increase in CVR in one month [via Social Proof]

19%

increase in CVR [via Coupon Overlays]

29%

decrease in bounce rate [via InStory]
Challenge

Challenge

Coca-Cola needed to turn high website traffic and distracted audiences into engaged visitors who convert more reliably across digital campaigns and product pages.

Solution

Solution

Insider One’s experts implemented targeted coupon overlays, immersive InStory experiences, and social proof to create more persuasive, personalized journeys that motivate visitors to complete purchases.

Result

Result

Coca-Cola achieved a 19% increase in CVR [via Coupon Overlays], a 12% increase in CVR in one month [via Social Proof], and a 29% decrease in bounce rate [via InStory].

ABOUT THE CUSTOMER

Coca-Cola Embonor S.A. is a Chilean company that produces and distributes beverages from The Coca-Cola Company. It's responsible for 37% of Coca-Cola's total sales in Chile and almost all sales in Bolivia. Founded in 1962, Coca-Cola (Chile) boasts annual incomes upwards of $800 million and employs over 4,000 people.

INDUSTRY
Food & Delivery
SOLUTIONS
InStory
Social Proof
CHANNELS
Onsite (Web/Mobile)

SUCCESS STORY #1

Increasing CVR by 19% with onsite personalization

The Challenge

Coca-Cola wanted to improve its conversion rate and drive more sales on its website. Looking at website analytics, it noticed many people visiting the site, but not making a purchase. It was looking for an engaging way to encourage more users to convert.

The Solution

Insider One's growth experts recommended adding a Coupon Code overlay to the website to encourage customers to make a purchase with a discount.

Our experience with Insider One has been outstanding from the beginning. It has allowed us to work with a team that is constantly concerned with bringing us new ideas to improve the performance of our site. They're always there to help us optimize our campaigns and teach us how to use Insider One's tools to help us become independent and scale our expertise and growth.

Manager of Digital Channels at Coca-Cola
Coca Cola

19% increase

in CVR within three months [via Coupon Codes]

SUCCESS STORY #2

Building immersive product discovery experiences with InStory

The Challenge

Connecting with busy audiences with short attention spans is challenging for any business. Coca-Cola wanted to spice up its campaigns and product launches to capture user interest with more immersive messaging and experiences.

The Solution

Insider One recommended InStory, a storytelling feature for increasing product discovery through a fun, snackable format similar to those found on social media. The rich visual experience of InStory helped Coca-Cola increase the impact of new products and sales campaigns by engaging users with full-screen product experiences on mobile. Using Insider One's customer data platform, they use advanced segmentation to target product experiences to users based on their previous browsing history and intent.

29%

decrease in bounce rate

1,000

clicks in three months

SUCCESS STORY #3

Increasing CVR by 12% with Social Proof

The Challenge

Coca-Cola was looking for more intuitive ways to increase the conversion rate on its website through innovative customer engagement tactics.

The Solution

Insider One's growth experts recommended adding Social Proof to Coca-Cola's product pages. By displaying a pattern of activity among peers, it could use 'herd mentality' to coax new users into purchasing. Coca-Cola decided to A/B test Social Proof to see which proof point impacted customers the most. It tested showing the count of product views vs. products purchased in the last 24 hours. It found purchase proof points were more compelling than views.

We're delighted with the results of this campaign, and the teamwork we've built with Insider One. We're excited to do more.

Manager of Digital Channels
Coca Cola

12%

increase in CVR in one month [via Social Proof]

Looking ahead

Looking ahead Looking ahead

Looking ahead

Coca-Cola is now exploring Insider One's dynamic AI-backed segmentation capabilities to improve personalization and deliver seamless customer experiences. It's also exploring Architect, Insider One's cross-channel customer journey builder, to better understand which combination of channels and messaging will have the best impact on conversions. Social Proof Web Overlays Coca-Cola's favorite feature is Social Proof which helped improve conversion rates by 12% within one month.

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